Impetus Analytics is a predictive marketing analytics company. We help marketers transcend beyond gut-feel to analysis-backed marketing decisions. With this end in mind, Impetus Analytics deploys statistical models, analytical tools and expert data scientists and analysts to aid marketers across multiple industry verticals (CPG, Fin-Tail, Retail, E-Tail, Pharma and other emerging industries) to gain deeper insights from market data and maximise returns in the shortest time.
Marketing is a dynamic arena, where consumer tastes and trends are transitory -there today, gone tomorrow. Impetus offerings support marketers with a host of KPIs and information (Market Mix Dynamics,Customer Retention,Pricing Sensitivity, Market Segmentation, Social Media Effectiveness, Product Market Performance, Consumer Insights and many more)to plan and launch successful market-leading initiatives, assuring quick turnarounds.
